GRAMIN BUSINESS CENTRE

# ENTREPRENEURSHIP DEVELOPMENT PROGRAM

# TRAINING • PRODUCT MAKING • MARKETING

# LEARN THE SKILL • MAKE THE PRODUCT • BUILD YOUR BUSINESS

The **Entrepreneurship Development Program** by **Axom Gramodyog Vikash Council** is a practical, business-oriented program designed to help aspiring entrepreneurs turn **skills and ideas into income-generating enterprises**.

The program combines **entrepreneurship training, practical product-making, costing, branding, marketing and business development** so participants can understand the complete journey from learning a skill to taking a product to the market.

## 🎯 PROGRAM OBJECTIVES

* Develop entrepreneurial skills and confidence
* Identify suitable business opportunities
* Provide practical product-making training
* Teach basic business planning
* Understand costing and pricing
* Develop branding and packaging skills
* Learn sales and marketing techniques
* Promote home-based and small-scale enterprises
* Encourage women, youth and rural entrepreneurship
* Connect skills with employment and self-employment opportunities

# 📚 MODULE 1 — ENTREPRENEURSHIP TRAINING

Participants learn the fundamentals of starting and managing a business:

* Understanding entrepreneurship
* Identifying business opportunities
* Selecting the right product or service
* Market-demand assessment
* Business model basics
* Target-customer identification
* Business planning
* Investment and resource planning
* Risk management
* Record keeping and basic financial management

# 🏭 MODULE 2 — PRODUCT MAKING

Participants receive practical exposure to selected **market-oriented products**, depending on the training batch.

Possible product categories include:

### AGARBATTI

* Raw-material understanding
* Fragrance application
* Finishing
* Packaging

### CLEANING PRODUCTS

* Hand Wash
* Dish Wash Liquid
* Dish Wash Bar
* Floor Cleaner / Phenyl
* Washing Powder
* Other household cleaning products

### AGRICULTURE & RURAL PRODUCTS

* Oyster Mushroom
* Milky Mushroom
* Ganoderma
* Vermicompost
* Other locally suitable products

The objective is to help participants understand **how a product is developed, produced, finished and prepared for sale**.

# 💰 MODULE 3 — COSTING & PRICING

A successful entrepreneur must understand the numbers behind the product.

Participants learn:

* Raw-material costing
* Labour and production costs
* Packaging costs
* Transportation costs
* Overhead expenses
* Cost per unit
* Selling-price calculation
* Basic profit estimation
* Wholesale vs. retail pricing

### BASIC BUSINESS FORMULA

**TOTAL COST → COST PER UNIT → SELLING PRICE → MARGIN → PROFIT**

# 📦 MODULE 4 — PACKAGING & BRANDING

Learn how to present products professionally:

* Product naming
* Brand development
* Packaging selection
* Label information
* Product presentation
* Basic branding principles
* Customer-friendly packaging
* Product differentiation

# 📢 MODULE 5 — MARKETING & SALES

Participants learn practical methods to find customers and sell products.

### LOCAL MARKETING

* Direct customer selling
* Retail shops
* Wholesale markets
* Distributors
* Community networks
* Exhibitions and local events

### DIGITAL MARKETING

* WhatsApp Business
* Social media promotion
* Product photography
* Online customer communication
* Digital catalogue
* Basic online promotion

### SALES SKILLS

* Customer communication
* Product demonstration
* Handling enquiries
* Building repeat customers
* Basic negotiation
* Customer feedback

# 🌐 MODULE 6 — BUILD YOUR MARKET

Participants learn how to move from **one product to a sustainable customer base**.

**MAKE → BRAND → PROMOTE → SELL → COLLECT FEEDBACK → IMPROVE → GROW**

# 👥 WHO CAN JOIN?

The program is suitable for:

* Youth & aspiring entrepreneurs
* Women & homemakers
* Students
* Farmers
* SHG members
* Rural entrepreneurs
* Existing small-business owners
* Unemployed / job-seeking individuals
* Anyone interested in starting a business

# 🎓 PROGRAM BENEFITS

Participants can gain:

✓ Entrepreneurship knowledge
✓ Practical product-making exposure
✓ Costing & pricing skills
✓ Packaging & branding knowledge
✓ Marketing & sales skills
✓ Basic business-planning knowledge
✓ Market-development guidance
✓ Certificate of Training / Participation, as applicable

# 🚀 FROM SKILL TO ENTERPRISE

The program follows a simple entrepreneurship pathway:

### **IDEA**

Find a suitable business opportunity.

⬇️

### **TRAINING**

Learn the required skills.

⬇️

### **PRODUCTION**

Make a marketable product.

⬇️

### **BRANDING**

Create a professional product identity.

⬇️

### **MARKETING**

Reach customers and develop sales.

⬇️

### **BUSINESS**

Build and expand the enterprise.

# 🌟 OUR VISION

To create a community of confident entrepreneurs who can **learn practical skills, create useful products, develop local markets and generate sustainable livelihood opportunities**.

### ENTREPRENEURSHIP DEVELOPMENT PROGRAM

**TRAINING • PRODUCT MAKING • BRANDING • MARKETING • BUSINESS DEVELOPMENT**

**BY AXOM GRAMODYOG VIKASH COUNCIL**

### LEARN TODAY. MAKE TOMORROW. BUILD YOUR BUSINESS.

*Training outcomes and business profitability depend on product quality, investment, market demand, individual effort, regulatory requirements and local market conditions. Product manufacturing and sale must comply with applicable safety, labelling, taxation and other legal requirements.*